The mission of the NTC is to organize the delivery of bulk and special cargo quickly, economically, and environmentally safely, using innovative wagons and high-tech port infrastructure.
In this case, it was necessary to develop a logo design for the ecology department of JSC "NTK", in which it was necessary to harmoniously combine the main activities of the company with its principles of environmental conservation.
Therefore, we kept the key visual images (such as a train, ship, cargo, railway tracks, etc.) and added elements of ecology (planet and flower), creating a logo that "speaks".
At the same time, we have retained the main brand elements of the brand - the color palette, fonts, and graphic sign, for successful integration with the entire corporate identity of the company.
Credits:
Art-direction: Paul Gorbatov
Graphic design: Ksenia Shirshova
Motion design: Ksenia Shirshova
2022
