Volkswagen China: The People's Car Project
"To date, the project has received more than 119,000 ideas and 33 million hits... The Chinese are more likely to buy whatever Volkswagen produces because they were asked to dream of it." — Forbes
I was one of two creative directors who lead the team that built this platform.
"To date, the project has received more than 119,000 ideas and 33 million hits... The Chinese are more likely to buy whatever Volkswagen produces because they were asked to dream of it." — Forbes
I was one of two creative directors who lead the team that built this platform.
