ZS wanted a whiteboard video to highlight generational differences between Baby Boomers and Millennials’ optimal sales compensation plans. Brella was called upon to do full-service video design and production. The following samples are from the concepting phase, where I explored generational archetypes in character design. The ZS brand “Network” parallelogram became a convenient window and portal for our characters to interact with—while connecting with the ZS brand. The goal was to make the information fun and relatable to the audience. Once we determined the degree of humor and emotion desired, I worked on visualizing the script in detail. After client buy-in, I prepared and recorded a live draw for Brella’s video team.