There are two sets of colors: the earth tones and the bright colors. The earth tones are inspired by the raw ingredients of the chocolate which implies the meticulous process in creating 110% by Lala. The idea is to make the consumers feel that every chocolate bar is carefully crafted by real people (again, the term: hard work) and not just mass produced by machines.
On the other hand, the bright colors (pink and yellow) are taken from the sporty and classy chic lifestyle that would appeal to the persona of the brand. In the Philippine culture, pink is usually associated with femininity, love, and warmth. By contrast, yellow is a gender-neutral color. In color psychology, yellow is believed to communicate energy and optimism.