Every semester the creative team at Designory sponsors a project giving Cal State Long Beach graphic design students the opportunity to work on real world projects for their clients. This year the team invited us to come up with concept pitches for possible articles to be published in Audi’s lifestyle magazine. Focusing on attracting the millennial generation to their brand, Designory asked us to come up with a concept and a visual direction. After exploring various directions, we chose to focus on the innovative technology Audi includes in every vehicle they produce. With their fully autonomous vehicles and highly technical consumer models, Audi is blurring the lines between advanced technology and artificial intelligence.
We believe that as millennials the idea of artificial intelligence is outdated. Technology is a part of our every day lives and continues to become increasingly present in our society. The futuristic notions of autonomous robots and self driving cars our parents dreamed of as children are no longer unattainable thanks to forward thinkers like the engineers at Audi.
Design Team: Nicole Kent, Irving Barcenas, Elijah Landry, Marlene Solorio, Carly O.
Editorial Creative Direction: Carly O.
Website Creative Direction: Elijah Landry
Designed For: CSULB + Designory
Editorial Creative Direction: Carly O.
Website Creative Direction: Elijah Landry
Designed For: CSULB + Designory
