www.moonfusion.com
client: Novartis Exelon Brand Team
project: Community portal for caregivers and Health Care Professionals
c h a l l e n g e :
• Create a Personalized on-line community for caregivers
• Develop online assistance tools and caregiver social network
• Learn about a new therapy for mild to moderate AD
r e s u l t s:
• Leading web portal for Alzheimer’s Disease
• Personalized information and services; Stock, News and Weather
• On-line evaluation tools and surveys for caregivers and family
• Dynamic navigation which changes for each user based on profile
• Considered a "Model Site" for Novartis e-marketing
a w a r d s:
eHealthcare Awards 2000:
• Best Health/Healthcare Content;
• Best Internet Site
• Best Interactive Site
