Video footage of the SIU baseball team revealed unique areas of discomfort for each position.  

The issue of comfort was also brought up by the players themselves during one on one interviews.

 

 

 

 

Instead of position-specific insoles, youth sized shoes would come with 4 player icon cards.

 

Young players don't specialize in any one position (yet,) so the youth sized shoes would have a clear pouch by the heal where these interchangable cards can be inserted.  This helps create an early awareness in young players about the relationship between their shoes and what position they are playing.

 

 

This is an idea for a print advertisement for the insoles including a brand consistnat product name and tagline.