Create a branded gift shop for the Forestry Commission that creates unique and innovative products from small offcuts of trees or fallen branches.
The ethos behind the gift shop chain I designed was that by buying the products, customers would be supporting local woodland and funding the Forestry Commission's work of maintaining and expanding national forests.
The packaging for the products uses 3 main design elements: the Neck of the Woods logo, twine and recycled tree tags that certify that the product the customer is buying has come from the forest they are stood. Wood shavings from production act as padding instead of bubble wrap which is much more sustainable.
The barcodes on the reverse of the boxes are designed to look like a forest-scape.
The 'Neck of the Woods' icon would be lasered on to the back of every product designed for the store.
The product range would be available for viewing on the 'Neck of the Woods' app and website, but would not be available to buy online and would require a physical purchase. The stores themselves would be hidden and remote meaning that customers have to explore the forest in order to find them. To aid their search, the app would also act as a navigation system.
The app could be downloaded before you leave the house, or by scanning a QR code on signs placed in busy spots of the forest.
Physical wayfinding, for those without smartphones, would use the logo in a similar way to the digital navigation and would be applied to products from the store and would be hung on trees.
The website would allow people to view the product range, view profiles of the craftsmen that create the products from hand and also allow customers to search for their local branches.
I also updated the Forestry Commission's logo to work in harmony with the 'Neck of the Woods' marque.