Fonzies - Forza Canada

Italy was out of the FIFA World Cup 2022. 
Italian supporters were teamless. Meanwhile Canada. where football is the least popular sport, qualified
The perfect opportunity for Fonzies, snack brand and partner of the Italian team, to make Italians cheer again.
So we launched the first Canada national team fan club in Italy.

Popular Italian sports influencers Gli Autogol called for Italian Canada supporters and Italians delivered, joining the club.
Each member got a kit to become the perfect Canadian fan, from social cards to dedicated tutorials.
Our community of millions cheered hard for Canada on social media. 
Fans gathered in pubs across Italy during Canada matches thanks to live events.


Dentsu Creative Milan
 Chief Creative Officer: Riccardo Fregoso 
Executive Creative Director: Maurizio Tozzini 
Executive Creative Director: Giulio Frittaion 
 Creative Director: Giorgio Maria Bologna 
Senior Art Director: Nadia Charif 
Senior Copywriter: Lorenzo Bonechi  
Copywriter: Francesco Vecchi  
Art Director: Edoardo Serafini 
Art Director: Matteo Francesco  Bardoscia 
Head of Design: Laura Liguori 
Motion Graphic Designer: Nicolò Frontini 
Graphic Designer: Stefano Trolese  
Senior Content Manager: Luca Nebbioli 
Community Manager: Martina Panebianco 
Chief Strategy Officer: Niccolò Rigo 
Executive Strategy Director: Samanta Giuliani 
Head of Strategy: Federico Mancin 
Strategist: Chiara Chiarino 
Strategist: Massimiliano Tarizzo 

CEO & Chairman: Emanuele Nenna 
Senior Vice President: Stefano Pagani 
Client Service Director: Anna Chiara Pelletti 
Client Service Director: Jenny Nieri  
Client Director: Alberto Bommartini 
Account Executive: Thomas Chillemi 
Experience Officer: Diego Vurro 
3D & Motion Lead: Lorenzo Daponte 
Creative Director: Diego Tiziani 
Client Director Experiential: Serena Lembo 
Operation Manager Experiential: Matteo Stella 
Head of Influencer Marketing: Giulia Laura Peracchio 
Head of Influencer Marketing: Fabiola Granier 
Influencer Marketing Specialist: Nicholas Rioldi 

Global CCO: Fred Levron 
Global Executive Creative Producer: John Bleeden 
Global Awards Director: Jayme Blasko 

Creative Operations Director: Stefano Morelli 
Creative Progress Director: Antonella Vicari 
Head of Communication: Veronique Rhys Evans 
PR Manager: Alessandro Turchi 

Client Partner: Anna Pasqualotto 
Client Leader: Sara Rebizzi 

Managing Director & Executive Producer: Simona Dalla Porta 
Head of Production: Francesca Castello  
Production Assistant: Monica Buongiorno 
Production Manager: Komlan Ahianvi  
Director: Nicola Schito 
Assistant Director: Peter O’Neill 
DOP: Roberto Minotti 
Set Designer: Giulia Mandricardo 
Colorist: Diego La Rosa 
Sound Design: Matteo Parolini 
Composer: Luca Morelli 
Producer: Andrea Costantini 

Gli Autogol 

Fonzies Marketing Manager Salty Snacks: : Martina Montorfano 

Urban Vision Brand Strategy Lead: Marika Villa  

Fonzies - Forza Canada

Fonzies - Forza Canada

Italy was out of the FIFA World Cup 2022.  Italian supporters were teamless. Meanwhile Canada. where football is the least popular sport, qualifi Read More