Final year self initiated brief
Brand a commuter reward scheme which allows commuters across the country to earn points when they purchase items in and around their local stations (both home and destination station). The scheme aims to help commuters save money on their season ticket price in light of the recent increase in fare rises. Commuters can choose to save their points, which they can then deduct from their season ticket the following year. Alternatively, they can spend their points on further purchases, boosting the local economy and their points balance.
Commuters would be able to keep track of their points balance throught the app. They would also be able to use a mobile payment system for spending and redeeming points when shopping in partnered stores.
Commuters would also be able to register for a points card if they prefer this method of redeeming and spending points.
Advertising posters designed to inform commuters of the benefits of being part of the reward scheme.
Online ads would help to promote and inform commuters of the scheme. The brand would also have a presence on social media, which would contain the latest news and offers available.