This is an assignment I made for school. The assigment was to visualize a brand new Adidas line next to the excisting lines. I choose to call it the 'Get Wild' line. To represent the Get Wild line, I used Lady Gaga in the visuals. She pefectly represents a person who gets wild and who breaks the grey shades of life. By using a tranquil, grey picture of her and a contrasting 'wild' picture with paint splashes on it, the costumer will get motivated to step out of the box and get wild. For this project I visualized a poster, bag and a concept of a store.