This year we have used the iPad as the central narrative element for the Annual Report video, because for the first time, the Annual Report is also available on iPad. Visually, we wanted to represent the concepts of the script and the yearly results with infographics and real iconic elements that had small movements or actions which would give rhythm and dynamism to the video, without adding effects in postproduction, only using it to integrate the screens on the iPad.
"2013 has been a challenging year"
"...despite market dificulties "
"...we maintain our position in the industry..."
"...with almost a million mutualists..."
"...and over 1,300,000 insurance policies..."
"...95.000 household claims..."
"...percents of custumer care "
DIRECTED BY: biográfica
CREATIVE DIRECTOR: Pablo Galán
PRODUCCTION: Nuria Grajal
CREATIVE DIRECTOR: Pablo Galán
PRODUCCTION: Nuria Grajal
ART DIRECTORS: Maite Yurrebaso. Rafael Garcia
ART DIRECTOR ASSISTANT: Jordi Rosales
GRAPHIC DESIGN: Marco Von Knobloch
DIRECTOR OF PHOTOGRAPHY: Noa Poveda
PROPS: Maite Yurrebaso, Rafael Garcia
PROPS: Maite Yurrebaso, Rafael Garcia
ANIMATION:Maite Yurrebaso, Rafael Garcia, Jordi Rosales, Marco Von Knobloch, Pablo Galán
COMPOSITE: Johnny
COMPOSITE: Johnny
2D Animation: Ruben Garcia
COLORIST: Pablo Galán
MUSIC & SOUND DESIGN: The Lobby / Fede Pajaro
COLORIST: Pablo Galán
MUSIC & SOUND DESIGN: The Lobby / Fede Pajaro
Thanks!!!
