"For the market launch of our new wasabi potato chips we want something special"
My answer was the idea of a phantastic island, created as a web game.
The goal was to solve the mystery behind the special new chips flavour.
Users had to engage in a online game of completing different tasks on the island in order to stand a chance of winning a (real) scooter.
The biggest difficulty was the tight budget, but the development of a Island with a hidden treasure was a dream fostered since childhood. Therefore I had to realise the idea without thinking twice.
I sketched the Wasabi Island in a shape of a "W" and asked Jannis Menzel, a helpful 3D-Designer to help with the production of the scenes. Stock illustrations had to be used.
My task was everything else: from game conception, layout, game scripting, animation and sound fx, the facebook page, SEO and SEM for the web special.
