The brief required us to take an opening and closing chapter from a book that has been out of copy right and show how the story’s mood changed and transitioned towards the end. The design needs to reimagine the story through typography-based design. The design needed to express the narrative arc of the story.
The objective of the design was to showcase the dark side of Alice in wonderland and how the story can be interpreted into something else. I also wanted to show how easily people can lose their mind and forget reality stuck in their mind unable to escape.
