Readers vs. Artificial Intelligence
The unstoppable growth of artificial intelligence is acknowledged, but it still relies on human input.
Librerías Gandhi, a Mexican bookstore dedicated to promoting reading for over 50 years, conducted an experiment with Midjoourney.
They provided the platform with the opening lines of famous literary works and were amazed at the impressive images it generated without even reading a full page. This experiment highlighted the unmatched power of a reader's imagination compared to any artificial.
I hope you like it.
Cliente: Liberías Gandhi
Agency: Montalvo
CCO: Tino Vélez - Sergio Díaz Infante
Creative Director / Copy: Adriana Mondragón
Art Director / Designer: Dave Ordnajela
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