Mareiner Holz - corporate identity & design
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Mareiner Holz has developed a whole range of techniques for finishing untreated wooden boards in an environmentally friendly way. In doing so the… Read More
Mareiner Holz has developed a whole range of techniques for finishing untreated wooden boards in an environmentally friendly way. In doing so they discovered that each wood has its own unique character and therefore requires individual techniques in order for its true character to really shine. So much more than just flooring. When “Mareiner Holzindustrie” became simply “Mareiner Holz” it marked not only the adoption of a clear positioning strategy but also the establishment of “Wood Treatment” as a new market category. In addition, an emotional world was created by this courageous brand personality, which is especially evident in the aesthetics of the company’s products: 100% natural beauty. As the company’s brand mark, Bert the woodpecker is the whimsical representative of the agile outdoorsmen. New branding and positioning for Mareiner Holz, leading wood processor in Central Europe, by moodley brand identity. CREDITS Client: Mareiner Holz Strategic advice: Johanna Ecker Creative direction: Mike Fuisz Art direction and graphic design: Wolfgang Niederl Photography: Andreas Balon Project management: Angela Pilz Product photography: Marion Luttenberger Read Less
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Mareiner Holz
Mareiner Holz has developed a whole range of techniques for finishing untreated wooden boards in an environmentally friendly way. In doing so they discovered that each wood has its own unique character and therefore requiresindividual techniques in order for its true character to really shine. So much more than just flooring. When “Mareiner Holzindustrie” became simply “Mareiner Holz” it marked not only the adoption of a clear positioning strategy but also the establishment of “Wood Treatment” as a new market category. In addition, an emotional world was created by this courageous brand personality, which is especially evident in the aesthetics of the company’s products: 100% natural beauty. As the company’s brand mark, Bert the woodpecker is the whimsical representative of the agile outdoorsmen. 

New branding and positioning for Mareiner Holz, leading wood processor in Central Europe, by moodley brand identity.

logo
typography
reducing colors
redesign of old logo: 1. balance, 2. stability, 3. reduction, 4. character
product folder
guide
making of