Project Brief
In this project, I explored the power of positive and negative space to convey a compelling message, with text taking on a secondary role in my final designs. My main focus was to create three visually captivating movie posters that effectively communicate the essence of each film. The project aims to use metaphors and symbolism that reflect the movie's themes and storyline. The goal is to capture the essence of the film in a clear and concise manner, making it easily understandable for viewers.
Poster 1
Everything Everywhere All at Once
The inspiration for this poster comes from the pose she holds towards the end of movie when she has awakened. This awakened state is what allows her to connect with her daughter. They are transported to place in another universe where there’s no life yet, just rocks. The illustration uses visual elements like: the cliff they have their break through conversation; and the rocks they are in that universe. The rocks symbolises a stoic dynamic that counteracts the chaos that unfolds in majority of the movie. The simplicity of the illustration matches the simplicity of life as a rock. This also ties in with the main plot as main character finds the meaning of life in the mundane (simplicity of her life).
Poster 2
American Psycho
The inspiration for this poster is derived from the fact that the violence in American Psycho serves as an exaggerated reality of Wall Street. The grey background symbolises loss so it works effectively in emphasising loss of identity that the main character experiences throughout the film. The red symbolises violence. This ties into the theme of violence that the movie holds. The blood splatter acts as an index for murder. This works well with knife as they both tie back to the violent themes. The splatter is the same red as the handle to emphasise that feeling of violence and murder. The type is Miller Headline - The style gives a formal-corporate feeling. This works well as majority of the movie revolves around a businessman in corporate America.
Poster 3
Kubo and The Two Strings
The illustration uses Kubo’s fathers family crest of a beetle and the token monkey Kubo keeps with him. The crest on his kimono is a token Kubo keeps of his deceased father and the monkey is a token his mother gave him after she passes. Later in the film he befriends a monkey and a beetle. They both exhibit characteristics of his parents hence they could be seen as the “Two strings” referred to in the title. The shape of the Wooden Monkey works well in replacing shape of the bottom of the beetle crest. Brown is associated with being grounded and reliable. This works well as Monkey and Beetle help Kubo stay grounded on his treacherous journey.
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