2023 | Visual identity | Not commissioned
A fairy tale told in a new way. Hand-painted porcelain toys inspired by childhood memories and hopes for a bright future
visual identity
design concept
naming update
SOW
Creating a concise corporate identity for hand-painted art objects. The style should be in contrast with the academic forms of figurines and colored ornaments. The identity should reflect both traditional folklore and the innovative approach of the author. The new naming should become shorter and reflect the essence of art objects.
Approach
The corporate identity is based on the metaphor of uniqueness and uniqueness of each stroke. The modern approach is reflected in brushstrokes, and the logo, inspired by the aesthetics of Slavic writing, refers to the tradition.
The dominant color is red, as it is most often associated with tradition, nationality and folklore. White is the color of porcelain and hopes for a bright future. The color palette is independent of the colors of the painting, which allows you to go beyond the limits in each new souvenir.
The concept presents both a small corporate identity and a large one, born in thinking about what a brand could be if it had a large-scale outdoor advertising.
The old new fairy tale is the original name. which has been shortened to a Short story. According to the concept, the new naming was supposed to reflect the tradition. The main forms of the logo were found after analyzing Slavic texts and identifying the features of its lettering.
Three versions of the logo were developed: full, medium and short for maximum comfortable adaptation to various types of media
Since the concept was based on the idea of uniqueness and uniqueness, a pack of strokes was drawn for the project, which can be superimposed on each other, scaled, folded with a new pattern and used as masks for photos
The souvenir products are intended for contemporary artists, collectors interested in Russian identity. The metaphor of the product is designed to give a small feeling of happiness and tranquility in an ever-changing world
The logo can also independently form a pattern and make up a corporate identity
