The Challenge:
Communicating the new Scenic PSP limited edition featuring the PlayStation Portable onboard and GPS service.
Communicating the new Scenic PSP limited edition featuring the PlayStation Portable onboard and GPS service.
The Strategy:
To drive or to play? That's the question. Why choose when you can have both?
To drive or to play? That's the question. Why choose when you can have both?
PHOTOGRAPHER: Piergiorgio Rozza
PHOTOGRAPHER: Kurt Stallaert
Headline:
Fun has found its family.
Fun has found its family.
Bobycopy
THERE IS ONLY ONE CAR MADE FOR DRIVING AND PLAYING. Introducing the New Renault Scénic with PSP® (PlayStation®Portable), the Special Edition that offers you not only exclusive equipment levels but also the perfect entertainment system for the whole family. In addition to automatic climate control, leather-mixed upholstery, and rear parking assistance, you'll have access to movies, music, video games, and now even GPS because the PSP® (PlayStation@Portable) on board provides a new satellite navigation system with 3D maps. Driving comfort and entertainment: every family needs a New Scénic with PSP® (PlayStation®Portable).
