The Tinsel Rack Jewel Changi Airport Store Opening Campaign
Prints, Socials
The Tinsel Rack, Singapore
2022
This campaign was aimed at generating curiosity and excitement among customers for the anticipated opening of The Tinsel Rack's new store opening at Jewel Changi Airport.
To pique interest, luggage tags were affixed to the hoarding board. As an exclusive offer, the first 100 visitors received free stickers along with their tags, further enhancing the excitement surrounding the brand's presence.
Crossword puzzles were inserted in random customer's online package to increase awareness and engagement to the brand's store expansion.
Merchandise Design
These in-house designed accessories featured the brand's logo along with travel-related quotes, aligning with the brand's identity and evoking a sense of adventure.
