Greenfest is a weeklong festival held annually each year by Associated Students of San Diego State University. The main purpose of the festival is to celebrate sustainability and Aztec pride. The website gives you tips on how to be more environmentally conscious and responsible of your day-to-day actions. Some of the events in the festival include food demonstrations, student competitions, a keynote speaker, and a fashion show. The festival is well known for their concerts, which have included many famous artists such as LMFAO, Lupe Fiasco, Steve Aoki and most recently Macklemore + Ryan Lewis. Sponsors include Kind Healthy Snacks, Blick Art Supplies, Hindsight Rehearsal Studios, and Shake Smart.
[OBJECTIVE]
Develop a friendlier brand image for Greenfest SDSU. The new branding will be used to encourage the diverse students at SDSU to participate in an eco-lifestyle for a week.
[SOLUTION]
The visual identity was designed to appeal to SDSU diverse students and organizations. The color green was used to promote a love of nature and inspire others to adopt green habits. I choose the fonts Blackout and Raleway to complement the geometric design of the project. The triangle buntings decorating the poster symbolize celebration. Applications made for this piece include a poster, tickets to the concert, and backstage pass along with free promotional items such as sunglasses, waterbottles, and sandals made out of eco-friendly materials. The poster is printed on socially responsible, eco-friendly wild grass paper with vegetable inks. Printed on campus the posters are not shipped using transportation but hand posted with every effort to reduce toxic chemicals, waste ink and solvent.
process
eco-latex sunglasses
bamboo sunglasses
