Brief
Document, inform and entertain — tear up the traditional annual report and tell the story of D&AD from a year of your choice.
Concept
I have chosen the year 2011 as it was one of the biggest years in terms of news for D&AD. The concept was to find a visually interesting way to put across the often mundane facts and figures of an annual report.
Solution
I have designed an A2 mail out poster which displays all of the relavent information from the year 2011. This is done in a way that differs from the usual annual report ‘style’. There are elements of interaction in the poster where you have to scan the specially designed code to access extra material, such as videos
