Mr Sheen Rebrand
Design Bridge Competition Brief. Redesign a famous brand.
Sophisticated. Friendly. Reliable.
Re-position Mr Sheen as the superior choice for furniture polish in your home. My aim in redesigning the brand was to reinforce the traditional values that the Mr Sheen brand is known for - trusted and friendly. I wanted to promote the likeable personality of the brand by suggesting that Mr Sheen is your own home's personal butler; helping to add the finishing touch to your home.
The range is distinguishable by colour, each representing a different fragrance. The packaging consists of a peelable suit jacket label, which upon opening, reveals more about Mr Sheen’s personality and his cleaning secrets for a gleaming home.