FILA WOLF BOA
Project type_ Totally New
Season_ 22FW
Product design / Color & Material_ Byungcheol Lee
Design direction / Season concept _ Byungcheol Lee
Product development_ Michelin tech team, Jack Wang, Emily
Season_ 22FW
Product design / Color & Material_ Byungcheol Lee
Design direction / Season concept _ Byungcheol Lee
Product development_ Michelin tech team, Jack Wang, Emily
"Introducing the renewal project of 'FILA ATHLETICS', which will provide brands with new market potential, design language and innovation. The goal of the new 'FILA ATHLETICS' is evolution as a sports style wear where functionality and fashion trends coexist.
The heart of the archive is still its functionality. However, it aim to create another value through the convergence of new concepts and fashion trends."
'FILA WOLF BOA' is the first creation under the renewal project of 'FILA ATHLETICS'.
The new midsole structure that optimizes FILA's archive cushioning 'Energia' for trail running is a key function of the product. In addition, the design language based on the 'Space runner' concept inspired by mega trend codes 'Space travel' .
