Brella Productions began as a video production house. As business grew, their capabilities expanded to include full-service event design and production, websites, apps, virtual reality, e-learning, marketing, and creative staffing. However, prospects thought they were still just a production company. To remedy this, we dropped the tagline. We also proposed a warmer, more extroverted, eye-catching blue. And while we kept the dynamic umbrella in a screen (which points to Brella’s roots in video), it is now considerably simplified. The new logo is confident, stylish, and easier to use.

Brella can communicate in a visual language that is distinctly Brella. The new icon could serve as a window, watermark, or flag on materials. The new umbrella could be employed as a supergraphic or even as small as a favicon. The new logo is significantly easier to lock-up too. Used consistently, Brella can achieve a strong association between their brand, employees, expertise, and value as a creative partner.