This is my response to the microbrewery brief set by Taxi Studios;
to create a craft beer endorsed by Carlsberg.
My response is centred around the target market of Carlsberg, who are described as 'explorers' and the predators found by such explorers on expeditions.
Each animal has been chosen to relate back to the type of beer that it represents, but is also a predator at the top of its respective food chain. This is ment to link to the alpha male stereotype and Carlsberg's consumer base.
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