Dreams are elusive, they seem so clear and vivid but can disappear swiftly after we wake. Often dreams stay with us, reoccurring regularly, sometimes over a period of years. These dreams puzzle us, their meanings escape us. 

 

We set out to explore the inner meanings of a selection of dreams, enabling the dreamers to live out their dreams for real with the help of some of Australia's best photographers.

 

We commissioned a series of photographers, who with selected dreamer carefully recreated the vivid scenes of the dreams. Each session generated some amazing images, with one selected for exhibition and inclusion on an interactive gallery. 

 

Launched as a week long exhibition, visitors to the gallery were provided with headphones to explore the space with additional video and audio content delivered from the online experience. Delivered across all devices, the website featured each photograph and the story behind it.

 

Once visualised, it was clear we needed to wrangle the meanings of these dreams. We commissioned the Dream Doctor, Martina Kocian, to explain the inner purpose of the dreams. Visitors to the website can still explore the dreams after the end of the exhibition, and we are collecting dreams for the next instalment of the project.

 

BMF / BMF

Creds: Dave, Bas, Blair, Jen, Mac and all the photographers

July 2012