Project: Corporate identity Stedelijk Museum Amsterdam.
For my course "Graphic Designer Masterclass" at the Media College Rotterdam I was commissioned to develop a corporate identity for the "Stedelijk Museum Amsterdam". This project is for my school project and has no commercial purpose.
Goals to reach: Try to give the "Stedelijk Museum" a visual identity, with a fresh and new look.
To reache this goal I first visited the "Stedelijk Museum" and got the feeling what this museum wants to achieve.
Willem Sandberg is one of the directors from the "Stedelijk Museum" (1945 t/m 1963), Sandberg was also responsible for the identity from the "Stedelijk Museum". In every expression he used the color red. So people recognized the corporate by the color red.
Willem Sandberg is one of the directors from the "Stedelijk Museum" (1945 t/m 1963), Sandberg was also responsible for the identity from the "Stedelijk Museum". In every expression he used the color red. So people recognized the corporate by the color red.
I used the color red and the shapes from the logo I designed to get the visual identity for the "Stedelijk Museum".
The posters got different people on it, the different people stands for the people that visited the Museum for all ages. The photo's are manipulated in Adobe Photoshop. I tried to mixed the pictures and have a link to the exhibition.
Logo research.
Logo shapes
Def logo Stedelijk Museum Amsterdam: S shape logo and text logo.
Letterhead, envelope and front brochure
Brochure
The shapes of the logo have been applied on each poster.
Poster overview.
