In an attempt to advertise an association that her main activity is to promote technological innovation, I made a compaign that started with a cover that says: Be A Follower... This is looked wired to people so we did reached our goal to take their attention. In the oppening day, we had a big postcard that says: Don't be a follower, let them follow you...
This is an invitation to the club meeting, but it's a special one. It's printed on a transparent paper so the white part of it stay transparent after printing. So when we see it the first time we will see "be a follower" but when we put it in light will see the line throught "be a follower" and "let them follow you". We succeded to make people curious and puting it in light so they could read it.
