PIZZA NHỘNG - PIZZA HUT
"Pizza Nhộng" is unique but full of fun and excitement, challenging customers who are passionate about the strange and the new. A young spirit with a bit of mischief combined with tradition and creativity. Therefore, this set of photos will be a combination of Pizza and Vietnamese culture. We offer pizza presentations that are both strange and familiar. Strange because this is a "Pizza Nhộng", familiar because the pizza is placed in the context of making Vietnamese cakes.
PIZZA + GRANDMA’SVIETNAMESE RECIPE + SUSTAINABLE + CROSS-CULTURAL
Brand: Pizza Hut Vietnam
Creative Agency: Purpose.Ant
Creative Consulting & Production: FPDB Creative
FPDB Creative Team:
PROJECT MANAGER KHANH NGOC
PRODUCER LAVIE CHAN
CREATIVE DIRECTOR DUC BUI
ART DIRECTOR LINH TONG
FOOD PHOTOGRAPHER NHU BUI
LIGHTING DUY KHUONG, DUC CHOCO
RETOUCHER DYLAN HOANG
FOOD STYLIST HUONG LOAN, CHEESE & DELILAH
PRODUCTION ASSISTANT TONG DUYEN
TALENTS VAN DAO, KHANH LY, TONG DUYEN
NAILS ARTIST AIMÉE.NAILS
COPYWRITE THANH DIEP
RUSTIC BUT COLORFUL + FUNNY + TRADITIONAL MIXED MODERN
This project is a combination of grandmother inspiration and fun ideas from Purpose.Ant Agency. From there, we built Art Diredtion into a Pop Art photography style to highlight that joy.
The background is still the grandmother's kitchen space, but it's new and colorful, the wooden furniture and bamboo frames are still more vibrant like the cheerful and creative personality of the grandmother. In all frames is the interaction of happy grandparents, modern combined with tradition to turn on a unique pizza - Pizza Capsule.
VIBRANT + CONTRAST + TASTY
The images will be in a bright, contrasting direction, but still ensure the deliciousness of the pizza from the glossy topping or the attractive long-spun cheese.
Special Topping - Crunchy on fire - Just finished - Enjoy!
