IKEA - Proudly Second Best
If you’re a parent, you’ll spare no effort to offer the best for your kids. That’s why in IKEA, we have a whole range of quality products specially designed to help them with their daily needs. But if we’re fully honest, no matter how proud we are of our products, for kids there’s always going to be one better option to comfortably lie on: their own parents.
This strong and universally relatable observation is the inspiration of our latest campaign. A humble approach from a brand that has historically been an important partner for families all across the globe. And a celebration of the strongest human connection there is.
A collaboration between
DAVID Madrid and INGO Hamburg.
Film Campaign
Print Campaign:
Radio Campaign:
Find more about this campaign at:
Inc. - AdAge - AdWeek - Campaign - The Independent - Contagious - The Drum
AWARDS:
CANNES LIONS 2023
GOLD - Film
SILVER - Film
SILVER - Print & Publishing
SILVER - Outdoor
SILVER - Outdoor
SHORTLIST - Film
SHORTLIST - Film
SHORTLIST - Print & Publishing
SHORTLIST - Print & Publishing
SHORTLIST - Print & Publishing
SHORTLIST - Print & Publishing
SHORTLIST - Outdoor
SHORTLIST - Outdoor
SHORTLIST - Outdoor
SHORTLIST - Outdoor
CLIO AWARDS 2024
GOLD - Film - 30 seconds and under
GOLD - Print
GOLD - Out of Home - Poster
SHORTLIST - Print / Photography
GOLD - Print
GOLD - Out of Home - Poster
SHORTLIST - Print / Photography
ONE SHOW 2024
Round 2 - Film &Video
Round 2 - Film &Video
Round 2 - Print & Promotional
Round 2 - Film &Video
Round 2 - Print & Promotional
Round 2 - Print & Promotional
Round 2 - Out of Home
Round 2 - Out of Home
LIA 2023
GOLD - TV / Cinema
SILVER - Online Film
SILVER - Print
SILVER - Billboard
SILVER - Poster
ANDYS 2024
GOLD - Print / Idea
GOLD - Print / Craft
GOLD - Campaign / Idea
GOLD - Print / Craft
GOLD - Campaign / Idea
AdAge A-List & Creativity Awards
CAMPAIGN OF THE YEAR
WORK OF THE YEAR - Print / Design / OOH
WORK OF THE YEAR - Print / Design / OOH
EL SOL 2023
GRAND PRIX - Print & Publishing / Medios Impresos
GRAND PRIX - Print & Publishing / Medios Impresos
GOLD - Print & Publishing / Medios Impresos
SILVER - OOH / Exterior
SHORTLIST - Film
SHORTLIST - Best International Campaign / Mejor Campaña Internacional
CdeC 2024
GOLD - Idea
SHORTLIST - Production
CAMPAIGN BIG GLOBAL AWARDS 2024
GOLD - Best Print Campaign of the Year
SHOTS AWARDS 2023
GOLD - Concept
SPOTLIGHT FESTIVAL 2024
GOLD - Spot
CICLOPE FESTIVAL 2023
SILVER - Film
