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Aunt Vi's
Brand Re-Design
Aunt Vi's is a brand that is based within the heritage of family tradition. The objective was to keep the heritage of brand while updating the look of the packaging to a modern feel.

The heritage come through within the brand identity itself,  really emphasizing the personal connection the brand has with tradition in the signature. While the logo keeps the heritage of the brand alive,  this allows the packaging itself to update to a more modern aesthetic.

Creating a logo that maintains the heritage of the brand, allowing the packaging labels to feel more modern.
close up of the label design
The feeling of the re-design also translates to the website.