Kräftig – Purity Brewed Campaign
Kräftig lager and light are beers brewed by Billy Busch at the William K Busch Brewing Co. in St. Louis, MO. With sales expanding to new Midwest markets, the William K Busch Brewing Company, brewers of Kräftig lager and Kräftig light, turned to us to engage a growing customer base. Built on the brand’s adherence to Reinheitsgebot, the German Beer Purity Law, this fully integrated campaign employed a lighthearted approach to educate American beer drinkers on the benefits of this unique recipe and learn German the easiest way possible: with their taste buds.


Tom Hudder – ECD
Dan Brindley – CD, art director
Adam Reichmann – CD, writer, editor
Ben Bohling – CD, writer
Lydia Haslag – art director

FK Studios
Mark Katzman – Director
Ashley Geiseking – Photographer
Lynn Hensel – DP


Kräftig – Purity Brewed Campaign
8
424
0
Published:

Kräftig – Purity Brewed Campaign

Kräftig Purity Brewed Campaign. Kräftig lager and light are beers brewed by Billy Busch at the William K Busch Brewing Co. in St. Louis, MO. Wor Read More
8
424
0
Published: