PETTI KADAI
The surge in healthy eating trends is hard to ignore, even among the younger generation, who are now mindful of what they consume and seek healthier alternatives to fast food. That's where Petti Kadai comes in—simple as possible, choco bars designed for on-the-go youngsters. Our challenge was to create packaging that resonated with young adults, with a touch of quirkiness, yet without sounding too serious.