UX/UI Funnel Analysis Research, Wireframes, Process
Wireframing, Information Architecture, UX, Process
SPLYT analytics approached me to create a tutorial experience for a funnel analysis feature being added to their services. Creating a tutorial experience involved research into how their competitors approached their own funnel analysis tools and wireframing. Below are some pieces of my process, research, and examples of how I figure out how to meet project goals.
One of the first parts of the process involved researching and understanding the flow of the funnel and the order in which actions occurred to reach the goal.
These personal sketches helped me understand the flow of the necessary screens for the analysis tutorial and helped me narrow down which UI elements to add.
These sketches for the wireframes show how to visualize data in the analysis.
UX wireframes and explanations map out the stages and interactions a User would experience when going through the complete funnel analysis tutorial.
