USA Freedom: Nonprofit Branding; Brochures, Ads, & More
USA Freedom logo from sketch to final. USA Freedom is a proposed nonprofit organization project I designed from concept, sketch, to final for my thesis project. My goal for the logo was to create an ironic logo that spoke for itself; the irony lies in the USA letters that are meant to make reference to the "flame of freedom." Though the USA is founded on liberty and freedom, there are thousands of slaves in the USA today and I wanted to show this through a very American logo; I achieved this through my American color choices and the flame spelling out "USA."
USA Freedom Stationery
The main focus of my thesis project were these 3 brochures that each spoke of different categories of slavery: Sex Trafficking, Forced Labor, and Involuntary Domestic Servitude. These brochures were meant to be informational; therefore I created infographics, chose compelling photographs, and used typography to properly layout information. The information is heavy and can be burdensome so I creatively designed this brochure to display information simply yet engaging through thought provoking elements (infographics and photography). TAKE A LOOK AT EACH BROCHURE BELOW.
Brochure about Sex Trafficking for USA Freedom
Brochure about Forced Labor for USA Freedom
Brochure about Involuntary Domestic Servitude for USA Freedom
Bus Stop Advertisments. I chose clever headlines that were thought provoking in order to catch people's attention. The headlines also play on the irony of American freedom (like the logo).
Bus Stop Advertisment in context
Social Media presence for USA Freedom. My goal was to feature eye catching images to grab the viewers scrolling attention and cause them to read the full caption in order to be informed about Modern Day Slavery.
Website for USA Freedom. The information (about Modern Day Slavery) is already heavy and can be burdensome so I wanted to create a simple website that was easy navigable and friendly. I used straight to the point infographics and a simple grid with a san-serif font for simplicity; I chose bold photography that detailed the truths of the issue of slavery as well as infographics that spelled out the facts.
Home Page.
Slavery Page.
Quick Facts Page.
Donation Page.
USA Freedom: Nonprofit Branding; Brochures, Ads, & More
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USA Freedom: Nonprofit Branding; Brochures, Ads, & More

USA Freedom is a nonprofit organization that advocates against Modern Day Slavery in the USA. This project focuses on bringing light to slavery i Read More
10
259
0
Published: