Objective
"Game is not Over" campaign was designed with the aim of creating awareness surrounding KFC's delectable products in a unique and unconventional manner. The primary objective was to reach a gamer niche, specifically targeting young adults who have a passion for video games like Minecraft and seek a scrumptious and convenient food option.
"Game is not Over" campaign was designed with the aim of creating awareness surrounding KFC's delectable products in a unique and unconventional manner. The primary objective was to reach a gamer niche, specifically targeting young adults who have a passion for video games like Minecraft and seek a scrumptious and convenient food option.
Creative elements
The campaign embraced a contemporary voxel art style, reminiscent of modern 8-bit illustrations. This distinctive approach was applied to the chicken legs and campaign logo, using 3D modeling techniques to transform pixels into three-dimensional cubes. The voxel-style elements added a visually captivating and modern touch, effectively capturing the target audience's attention and showcasing the irresistible appeal of KFC's chicken legs.
The campaign embraced a contemporary voxel art style, reminiscent of modern 8-bit illustrations. This distinctive approach was applied to the chicken legs and campaign logo, using 3D modeling techniques to transform pixels into three-dimensional cubes. The voxel-style elements added a visually captivating and modern touch, effectively capturing the target audience's attention and showcasing the irresistible appeal of KFC's chicken legs.
Spike Studio
Art direction: Frann Peraza
Project Manajer: Sandra Loto
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Content strategy and copywritting by t2รณ Mรฉxico
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