Global Medics®
Client - Global Medics | Project: Visual Identity | Year 2023
Services: Logo Design, Motion Design and Iconography
Global Medics is a fast-rising multinational cross-disciplinary corporation that develops medical laboratory devices, pharmaceuticals, consumer packaged goods, and health-related services. Global Medics’ top priority is quality. Every product is subjected to extensive testing to verify that it meets the highest standards. They are dedicated to providing clients with safe and effective solutions that are free of dangerous additions or artificial ingredients.
The Goal of this project
Working from a strategic point of view, it was observed that Global Medics requires a strong but subtle and modern/futuristic visual identity for strategic brand positioning. The new identity will help the brand become distinctive and be discovered by its target audience. This includes medical practitioners and pharmacies, among a few others. The visual identity comes in the form of a classic and modern design feel, minimal layouts, clear and concise images, custom icons, and pure, soft colors.
The Logo Idea
The logo concept is a symbol mark as well as a combination mark, and more importantly, it is responsive. It combines the well-known red cross sign with a spherical form, representing the Earth's globe. To demonstrate the organization's operational variety, the logo is also portrayed as an ecosystem of the four primary activities of the brand. It extends to a pattern that has also been developed into an additional asset for the brand.
The Visual Identity
Created to work in multiple places, the brand assets are flexible and adaptable. The identity confidently stands out with traditional and modern typefaces paired together. Each visual asset was selected to represent the brand in a confident and superior manner.
