South Denmark Philharmonic Brand Identity
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About

THE CHALLENGE As a result of a government savings plan, South Denmark Philharmonic's subsidy was put into revision. Forced to appeal to a wider a… Read More
THE CHALLENGE As a result of a government savings plan, South Denmark Philharmonic's subsidy was put into revision. Forced to appeal to a wider audience the orchestra needed to redefine their communication and core product. Through collaboration with other artists, South Denmark Philharmonic challenged the perception of what a symphonic experience could be and enabled the orchestra to tailor its concerts according to their audience. THE SOLUTION To strengthen their position we created a visual brand identity built on the concept of involvement. By using the ampersand as a visual bridge between two parties, the symphony orchestra became a brand that only truly existed together with its the community, guest conductors, soloists and audience. The ampersand was also an visual abstraction of a G-clef known from written notes. The merging between two typefaces represents classical music in modern context. Read Less
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South Denmark Philharmonic
Visual Brand Identity
 
 
THE CHALLENGE
As a result of a government savings plan, South Denmark Philharmonic's subsidy was put into revision. Forced to appeal to a wider audience the orchestra needed to redefine their communication and core product.
 
Through collaboration with other artists, South Denmark Philharmonic challenged the perception of what a symphonic experience could be and enabled the orchestra to tailor its concerts according to their audience.
 
THE SOLUTION
To strengthen their position we created a visual brand identity built on the concept of involvement.
 
By using the ampersand as a visual bridge between two parties, the symphony orchestra became a brand that only truly existed together with its community, guest conductors, soloists and audience.
 
The ampersand was also an visual abstraction of a G-clef known from written notes. The merging between two typefaces represents classical music in modern context.
 
 
Head of Design: Robert Daniel Nagy (Twitter) (YO!)
Designer: Phong Phan (Twitter)(YO!)
 
Agency: Halbye Kaag JWT