Miloš Despenić's profilejasna mijatovic's profile

Europe House

Europe House
Visual identity

The logo clearly and unambiguously indicates the name of the organization it represents, but also the basic principles on which it functions as a place of safety where all "households" are protected, in solidarity with each other and where the foundations for development and progress are created.

year: 2023
(unrealized)
With a minimalist approach to design, we combined straight lines whose composition is defined by ratios according to the golden ratio, thus achieving a timeless design. We used the symbolic colors of the European Union – yellow and blue.

The basic elements are the letters E and H – the initial letters of the word from the name of the Europe House organization. By combining these letters, we got the shape of a house, which is an integral part of the name of the organization. By adding the roof, we have strengthened the meaning through the very symbolism that the roof signifies, namely safety and protection from all external influences.
The house is located inside a circle of stars. The symbolism of the circle is multifaceted – it represents security because it surrounds the house, it is a symbol of unity, and at the same time it is associated with the European Union.
Stars symbolize solidarity and harmony.
Europe House
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