Supercell | Engagement Hubs

The Supercell Engagement Hubs were designed and developed together with QAs, front-end and back-end devs, strategy and performance teams. My role as a Senior Designer was to ensure that the hubs were designed according to each game's brand book as well as Supercell's general guidelines. That involved UX, UI, motion design, graphic design, presentations to client as well as working side-by-side with the devs. It was constantly being improved on a quality and user interaction points of view. The in-game marketing activations that can be found in all 6 Supercell games reaches several million players every day.

The hubs started from a brief that we got from Supercell, who wanted to make their in-game inboxes an important engagement driver that brings more players to the expanding library of Supercell games, which includes classics like Hay Day and Clash of Clans. 

Together with the amazing people from Supercell, we managed to bring a huge improvement to the Supercell's games and an impressive feedback from the community was received.

In today's fast-paced online gaming environment, the engagement hub facilitates and promotes user involvement across all games, creating one of the best user experiences.