• Add to Collection
  • About

    About

    Chelsea Market was a branding project from scratch. The need to visualize the brand Chelsea Market itself as well as how this could translate wit… Read More
    Chelsea Market was a branding project from scratch. The need to visualize the brand Chelsea Market itself as well as how this could translate within the brand to Packaging. Since Chelsea Market consists of numerous retail elements blended to create a single entity, the aim of the packaging was to convey that idea through visuals. This was achieved by the individual letterforms used to spell out the product itself were combined to form a single illustration of the product, allowing type and illustration to really collaborate for a unique approach to packaging. Read Less
    Published:
Chelsea Market was a branding project from scratch. The need to visualize the brand Chelsea Market itself as well as how this could translate within the brand to Packaging.

Since Chelsea Market consists of numerous retail elements blended to create a single entity, the aim of the packaging was to convey that idea through visuals. This was achieved by the individual letterforms used to spell out the product itself were combined to form a single illustration of the product, allowing type and illustration to really collaborate for a unique approach to packaging.