End-to-end corporate identity: Sushihub

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This customer is a sushi bar with a small seating area and offering delivery service, based in Sofia, Bulgaria. My client reached out to me with a requirement for the creation of a logo for their new sushi bar. They required that the logo is inspired by one adult entertainment website. With this requirement in mind, I created several proposals for a logo, for which I used a different shade of orange and designed that part of the logo to resemble salmon meat. I created the slogan of the brand, which means "Feel the magic of Japanese cuisine" and I selected the keyframe to be a sushi master who “performs magic” by making the sushi fly in front of his hands.

I also designed business cards, a brochure-style menu, flyers, stickers, and posters. In addition to executing all design activities, I was responsible for selecting printers and subcontractors, with whom I then coordinated the production of all printed materials.