Pancha is line of gift products with Hindu influence. Panchayatana Puja is the worship of five deities: Shiva, Vishnu, Devi, Surya, and Ganesh. The products are targeted towards a curious audience ages 18-30 using an Indian pop art style. The custom logos based on the ohm symbol emphasize the number five with a script type. The sub products of the brand possess their own symbol related to each deity. The products of Pancha include incense, introduction books, and a dupatta, scarf. A bright palette of vibrant colors ties in to each deity. The colors are based on Bollywood’s pop art, to make a serious topic more approachable. Photography on the incense boxes blends religion and pop art, to create visual interest. The design brings diversity to each deity with photography on the packages, uniting them with coordinating colors and consistent applications. The incense boxes are small to project a delicate feel appropriate to the amount of incense. The ohm symbol is wrapped on the flaps of the box, and can be completed when multiple boxes are placed next to each other. The side of the incense box showcases logos for each deity and mimics the shape and color of each book.
