Stryker Spine
Patient Seminar Advertising
Patient Seminar Advertising
After closely studying Stryker Spine's potential and current patients, I developed an overall concept and wrote supporting copy. Someone looking to attend a seminar to solve their back and/or neck pain would have exhausted several treatment options. Feeling almost helpless, receiving a postcard for a solution close to home would be a shimmer of hope. Color palettes are vibrant and uplifting, and photography was selected for best patient correlation. Other collateral and advertisements were created to complete the campaign, such as posters, flyers, color print ads, black and white print ads, and web banners.
