Ayatori Museum is a project created for the course Visual Identity: Flexible System under the direction of Professor Rolf Eusterschulte at the University of Applied Arts and Sciences Hannover.
Ayatori (aka Cat’s Cradle) is a Japanese-originated game. With just a string and creative minds, a variety of shapes and figures were created through the graceful movements of our fingers. It was this one simple rule of Ayatori that inspired a flexible visual system for the creation of Ayatori Museum’s brand identity. All strings attached - when contemporary ideas and traditional values walk side by side through the flow of time, older generations and younger ones are in conversations for the sake of ancient wisdom, and when different cultures all over the world acculturate without assimilating.
Year: 2022
Art Direction & Graphic Design: Dsuy
Copywriter: Huyen Ta
Art Direction & Graphic Design: Dsuy
Copywriter: Huyen Ta
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https://dsuy.net
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