UX Research - Rural Development in Bisoi



Overview

Time – 2 months / April to May 2023

Capacity – Group Work

Target Audience – People who love exploring offbeat places / Planned Travellers

Tools – Figma, and Adobe Photoshop

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Problem
Bisoi is a small remote village in Chakrata district of Uttarakhand, situated about 80km from Dehradun. The problem is, not many know about the village, and those who are aware only come to visit the main attraction, the Mahasu Devta Temple. Where in reality, Bisoi is a promising spot for travellers who are looking for a day's trip to an off-beat location and experience peace and calmness, away from the city. The goal of this project is to increase tourism in Bisoi, and extend the solution to other similar locations.

Solution
Making use of village's existing resources to offer unique experiences, and incorporating digital infrastructure to generate awareness about the village and the activities that can be performed here.
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Process
Desk research about the village → Conducting on site interviews → Analysing data → Defining the user → Ideating concepts and brainstorming solutions → Developing prototype for finalised solutions → Designing & Prototyping


UX Research - Rural Development in Bisoi
Published: