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    The objective of this project is to execute thematic event design based on the existing campaign of the brand entitled "The Boehringer Ingelheim … Read More
    The objective of this project is to execute thematic event design based on the existing campaign of the brand entitled "The Boehringer Ingelheim Genie Granted Three Wishes", targeted to invite farmers to attend the 3Flex product launch. To relate the client-suggested "Arabian Nights" concept to the purpose of the event, we reviewed the story and the environment used in the animated movie Aladdin. Inspired by the scene when Aladdin and the genie met for the first time, we entitled the event "The Night of Three Wishes" to get the overall mood. Read Less
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