Alex Vitti's profile

Hotels.com – FYPS Visual Executions

Hotels.com
Find your perfect somewhere
People usually have a very specific idea of the "best" of something—from food, to music, to hotels, it is a "best" that is unique to everyone. Hotels.com's "Find your perfect somewhere" tagline is rooted in a sense of not just liking where you stay, but truly loving it. It is a powerful concept, and the brainchild of the brilliant minds at Wieden + Kennedy Portland with Hotels.com's creative team, especially Hector Muelas and Michele Rousseau. After it was developed, I focused in on photographic art direction to produce visual design explorations for several channels, most notably on social media, where I worked to inject the spirit of the idea into several fun campaigns.
Hotels.com – FYPS Visual Executions
Published:

Owner

Hotels.com – FYPS Visual Executions

Published: