Alex Vitti's profile

Cisco | NBC – Tokyo Olympic Games

Cisco
Tokyo Olympics + NBC
To successfully broadcast the Olympics to the world, NBC and Cisco had to shoulder a remarkable amount of behind-the-scenes work. The goal of this campaign was to shed light on this complicated process, and to hopefully provide viewers with a newfound appreciation of the immense effort and expertise needed to make the Olympics the immense spectacle we all expect it to be. The campaign was large and spanned multiple channels. I worked with a talented team of designers and writers through many rounds of conceptual and visual development to ultimately bring the campaign to life.

Creative Lead: Arturo Aranda
Art Directors: Rob Verdine, Paul Butterfield, Alex Vitti, Chris Froelich​​​​​​​
Copywriters: Matt Elhardt, Chris Froelich

Cisco | NBC – Tokyo Olympic Games
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Cisco | NBC – Tokyo Olympic Games

"The Performance Behind the Performance" – A campaign promoting the behind-the-scenes technology from Cisco and NBC, that helped make the global Read More

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